I'm getting really good at this product knowledge thing and kind of geeking out over the marketing and branding that our favorite brands are coming up with.
Sabrina Carpenter is the new Redken spokesperson and if you're a parent to a daughter, she's on your Vizio at least once a day. Imagine getting the magazines and store ads for your business profession with whole page spreads of her darling little face; I'm telling you, she's everywhere!
My ears started to perk up when my Daughter started asking questions about this new shampoo, the Acidic Bonding Concentrate line. I'm a minimalist when it comes to my hair. Shampoo, Condition, maybe a leave in conditioner if I'm feeling fancy. Kersey wants to try all the things and being that her hair is mostly natural (bleach out the Faceframe for Fun colors) my brain went to static as I processed what she was alluding to. I explained it away that she didn't need that type for her and too much of one thing can cause damage to hair. In this case, I assume it's protein. The common misconception about haircare is if its damaged, load it with protein treatments or bonding agents. Too many brands are failing to balance their marketing with a fair representation of their products and average consumers don't know what they've never been taught. Add moisture to your strength. Too much strength will just break off the hair.
Redken has a great range of products, Allsoft quickly comes to mind, which help to add those oils into the hair strand, filling in the gaps of the roughed up cuticle. Imagine that it imparts the flexibility and the light reflecting properties for a beautiful shine.
That conversation I had with her was weeks ago and it's been replaying in my mind ever since. I didn't want to go into this piece blind so I looked into the Redken product page and FAQ section for my answers. Of course those were all positive. Can be used daily; some prefer to apply the serum once while others layer for more frizz control. So then I compared Google's Gemini response to the following prompt: have there been reports of hair breakage over the use of Redken Acidic Bonding Concentrate haircare line?
To summarize, the reviews are overall positive, some user's have reported hair breakage and other problems.
This line is still young and most adverse reactions can happen months or even years later with prolonged use. Just yesterday, a new guest divulged that her hair suffered after a few years of using DevaCurl. She flinched when I pulled out the Olaplex 9 serum! I don't want to vilify these major brands because they are giving us great stuff; and these same issues occur with "natural haircare" lines or small homemade feel brands.
Maybe it's us.
Just as I suspected, AI inferred that not all react the same, dependent on scalp sensitivity, hair type and textures or even allergies; it is very hard to make a product that is one size fits all. Plus, I believe our skin grows to reject products over time. I switch shampoos about every third wash otherwise I develop scalp acne. Sorry if that's TMI but it's time to get real.
The best thing you can do to ensure healthy hair is pay attention to your results. Don't wait six months to change up a routine because you have a whole bottle of shampoo. Still use it, just alternate that liter with another product type. Remember to balance strength with moisture. Proteins with oils. Starches with healthy fats. And yes, some brands put the quinoa in the shampoo!
So, my final take on the Redken Acidic Bonding Concentrate?
Benefits include:
Reduction in Breakage
2x Stronger
14x Smoother
pH Balancing
Of course these are dependent upon using the entire line and results were compared to undamaged hair. -There's always a clause.
Try it, some of my clients are in their first 90 day run and they are feeling pretty positive about it. You can quickly build your order using this shopping link below.
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